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Launch of’ Play the Blue’ Campaign by Mohanlal |
| 12- 25 Nov 2012 |
‘Play the Blue’ symbolizes the significance of physical activity in the prevention and treatment of diabetes. Padmasree Mohanlal symbolically launched the event at the inaugural ceremony of Diabetes Kerala 2012 at Ram Varma Hall, Kochi by hurling the blue ring to the audience. Blue circle is the official symbol of diabetes. The purpose of the symbol is to give diabetes a common identity. It aims to:
■ Support all existing efforts to raise awareness about diabetes
■ Inspire new activities, bring diabetes to the attention of the general public
■ Brand diabetes
■ Provide a means to show support for the fight against diabetes
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Event Details at Various Locations |
Kaliyikkavila
Museum, Trivandrum
Shanghumugham, Trivandrum
Kollam
Alappuzha
Cherthala
Subhash Park, Kochi
Marine Drive, Kochi
Kaloor, Kochi
Kalady, Kochi
Aluva
Thrissur
Palakkad
Shoranur
Shoranur School
Kottakkal
Calicut
Wayanad
Mananthavaadi
Pookode Lake, Wayanad
Kannur
Kasaragod
Bakel Fort,Kasargod
Guruvayoor, Thrissur
Idukki
Kottayam
Pathanamthitta
Shanghumugham Beach, Trivandrum
Paint the Blue, Fine Arts College
Wagon on Travel
Campaign Team |
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Diabetes Kerala 2012 team travelled across the length and breadth of Kerala covering all the 14 districts in the state setting up kiosks and spreading the message of Play the Blue. In the subsequent pages, we have posted some selected activities and pictures at different locations- schools, beaches, railway stations, public parks, bus stations etc where public gathered in groups, involved to interact and spread the message of blue circle and exercise.
Diabetes Kerala 2012 organized by Jothydev’s Diabetes and Research Centre and P.Kesavadev Trust was supported by the International Diabetes Federation.
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