Padmasree Mohanlal was pinned by Ms. Isabella Platon,Head of Communications, IDF at the state wide launch of Diabetes Kerala 2012 at Rama Varma Hall Kochi on 12 Nov 2012.

Pin a Personality Campaign by the IDF aims to propagate the blue circle as the universally recognized symbol of diabetes awareness. IDF recognizes anyone who could profile the blue circle to a wider audience or contributes to IDF’s mission to promote diabetes care, prevention and a cure worldwide eligible for Pin a Personality Campaign. The personality could be a local celebrity, a politician, a teacher, a chef, a local councilor or gym instructor.