Welcome to the historical anti-diabetes campaign across Kerala in November 2012..!!

THE EVENT: 12th Nov 2012

The celebrity film actor Padmasree Mohanlal inaugurated the state wide launch of Diabetes Kerala 2012 for 14 days across 14 districts with 14 different programs on Nov 12th, 4 pm at Rama Varma Hall, Kochi in the honorable presence of Ms. Isabella Platon (Head of Communications, IDF, Belgium), Dr. M. K. Muneer (Honourable Minister for Social Welfare and Panchayat), Shri. Tony Chammani (Honourable Mayor, Kochi Corporation) and other eminent personalities.



The symbolic inauguration of “Play the Blue” campaign by Shri. Mohanlal formed the highlight of the event. He symbolically launched the event by hurling a blue ring to the audience signifying exercise and the importance of physical activity.Play the Blue is an experimental campaign by a dozen of well-trained young artists across the length and breadth of Kerala symbolizing the need of exercise for the prevention of diabetes. Though not a patient by himself his commitment to the society is a reason for Mohanlal’s active campaign against diabetes which has evolved as the most dreaded expensive disease with catastrophic complications.

The Video message by Professor Jean Claude Mbanya, President, International Diabetes Federation stressed on the need to protect the future generation from diabetes. Inauguration of Sugar Strokes, diabetes cartoon exhibition and diabetes health expo by Hon. Minister of Social Welfare and Panchayat, Kerala Dr. M. K. Muneer also marked the event.

The invited guest from International Diabetes Federation Ms. Isabella Platon, Head of Communications, IDF spoke on “Burden of Diabetes”. Padmasree Mohanlal was also honoured by the IDF by awarding him the World Diabetes Day Hero title for being the spokesman for prevention of diabetes and creating awareness among the masses. Shri. Mohanlal was also pinned in the Pin a Personality Campaign by Ms. Isabella Platon, Head of Communications, IDF. The personality can be anyone who would profile the blue circle to a wider audience or contributes to IDF’s mission to promote diabetes care, prevention and a cure worldwide. The blue clad inauguration was also felicited by dignitaries like Shri. Tony Chammani (Hon. Mayor, Cochin Corporation), Shri. P I Sheikh Pareeth (District Collector, Cochin), Dr.M.I. Junaid Rahman (DMO Ernakulam and Hon.Secretary, Indian Medical Association, Kochi) and Dr S Sachidananda Kamath (President Elect- Indian Academy of Pediatrics, Immediate Past President, Indian Medical Association). Dr. Jothydev Kesavadev addressed the gathering and Ms. Sunitha Jothydev gave vote of thanks. 13th Nov 2012 The 2 day long exhibition continued on the 13th Nov at Ramavarma Hall, Kochi.

The attendees of the program were provided with free diabetes awareness kit. Free bloods sugar testing and diabetes education was led by team of experts including Dr. Jothydev Kesavadev, Dr.Philip Thomas and Neethu Annie Simon (JDC2, Kochi). Diabetes painting competition for school children was inaugurated by T. Gopalakrishna Pillai( Deputy District Police Chief, Law and order, Traffic) the theme being “Diabetes and the blue logo”.